The Wanderlight logo and brand identity were created to reflect three guiding principles: Connection, Whimsy, and Grace. Connection brings people and stories together through curated photographic prints. Whimsy invites a gentle escape into imaginative, dreamlike spaces. Grace ensures each composition balances elegance and approachability, creating a visual identity that is timeless, thoughtful, and evocative.

WANDER L O G O

Logo with the words "Wander light" and stylized crutches or hiking poles.
Stylized monochrome representation of the word "WED" with a leaf design and two crossed syringes behind it.
Website header with logo and navigation menu including About, Shop, Portfolio, Info, Blog, Contact, and social media icons for Facebook and Instagram.

geometric frame representing curated, high-quality framed prints at the heart of ‘Wanderlight.’

ABSTRACT FRAME -

Close-up of a minimalist black and gray paperclip with a paperclip in the background.

soft, organic leaf symbolising naturalistic photography, calmness, and serene visual storytelling.

LEAF MOTIF -

Close-up of a stylized plant with white leaf shapes on a dark green background.

dual meaning, an easel-like form hinting at artistic creation, and three connected dots symbolising community and togetherness.

INTERTWINED LINES + 3 DOTS -

Stylized letter W with two walking crutches crossed behind it, featuring leaf and rectangle patterns in dark and light green.

BACK TO COLLECTIONS

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