This project explores the development of a social media campaign for Team Swinburne, a motorsport company sponsored by Swinburne University. The campaign is centred around capturing the identity, energy, and collaboration of its members, focusing on five individuals through a unified “day in the life” narrative.

The concept highlights both personal roles and collective dynamics, using visual storytelling to present an authentic insight into the team’s environment. By structuring the campaign across multiple posts, each member’s perspective contributes to a cohesive and engaging overall story.

The campaign is designed to improve connectivity with viewers while also supporting the team’s recruitment process, creating a stronger and more cohesive social media presence. A series of reusable templates have been developed and provided to the team, allowing for consistency and ease of use across future content.

In addition to static Instagram posts, motion design will be implemented across reels and stories to enhance engagement and bring a dynamic layer to the campaign.

This project is currently a work in progress.

Team Swinburne C A M P A I G N

Static Post Prototype Template #01

A sports-themed resume template with a black background, red graphic elements, white text placeholders for job title and name, and a section for a logo or number at the top right.
Red and black abstract background with racing car at the bottom right corner and space for a team quote at the top left.
A graphic with a red and black gradient background, featuring large black placeholder text reading 'TEXT' at the top and bottom, and smaller placeholder text reading 'Image' in the center.
Modern abstract background with red and black geometric shapes, white text reading 'TEXT' and 'Image'.
A red sports car with a sleek design seen through a camera motion blur effect, with the text "T5 116" prominently displayed in black and gray in the center.

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