Beyond The Grid is a social media campaign developed for Team Swinburne, designed to strengthen the team's online presence while showcasing the people behind the organisation.

Inspired by motorsport telemetry and race systems, the campaign places individual team members within performance-driven narratives that reflect their role within the team. Through a combination of static posts, reels, stories, and day-in-the-life content, the campaign highlights both individual contributions and the collective mindset that drives Team Swinburne forward.

The visual system combines race telemetry, speed data, performance metrics, and authentic Team Swinburne vehicle audio to create an engaging motorsport-inspired identity. While each profile is tailored to the individual, a consistent design language ensures cohesion across the campaign.

Alongside the campaign content, reusable templates and supporting guides were developed to enable future content creation and maintain a consistent visual presence across the team's social media platforms.

The outcome is a scalable content system that moves beyond traditional team profiles, providing a more engaging and authentic representation of Team Swinburne's culture, innovation, and ambition.

BEYOND THE GRID C A M P A I G N

Beyond The Grid, Handover Document

Team Posts For #instagram

Portrait of a man in a red racing team shirt with the name Alex, standing with crossed arms. The background is a graphic interface showing stats such as role as team leader, status ready, focus at 98%, and various race-related data including grid, race time, and plans.
A dark racing game screen with the quote 'I love working with a range of people' in large white text. Top left has 'Team Sunburne' and 'Formula Saab'. Top right has 'TS1126'. Bottom left shows 'Mode Attack', bottom center shows race time '00:26.48', and bottom right shows 'Pressure Controlled'.
Race track screen displaying team information and race details for Team Swinburne, including strategy, race time, and operation status.
Profile of a man in red racing attire with sponsor logos, looking to the left; overlaid with race data and statistics.
Digital race track start screen with the text 'Built to Win', showing race details: next stage ready, final time 1:13.00, join us start, and team Sunburne label.
A man with glasses and a mustache wearing a red racing team shirt, standing with arms crossed against a digital race dashboard background with various performance metrics displayed.
Design promoting engineering leadership with the quote, 'I love leading engineers on this project,' featuring race statistics and team branding.
Race car informational display with a large
Profile of a man with glasses and a mustache, wearing a red racing suit with 'BATO' and 'leap australia' written on it, against a dark background with technical and race-related text.
A digital race track display with the message 'BUILT TO WIN' in large white letters. Top left has 'TEAM SWINBURNE FORMULA SAE,' and top right has 'TSI126.' Bottom shows race status with 'NEXT STAGE READY,' 'FINAL TIME 01:13.00,' and 'JOIN US START' in red.
Portrait of a young man in a red sports shirt with racing graphics and text, including the name Jason, race details, and team information, set against a racing track background.
A black and red graphic with a quote that says, "I love building links in this sphere." It includes branding from Team Swinburne, the model mode is manual, the race time is 26.48 seconds, and the focus is tracking.
A promotional graphic for Team Swinburne showcasing Jason's creative content production for social media, sponsorship, and event coverage. The graphic includes the title 'About,' and details like a shutter speed of 1/500, race time of 48.73 seconds, and a battery level of 62%, with a black background and modern design elements.
Profile of a young man in a red racing suit with sponsor logos, standing against a dark background with red and white text and graphics related to racing performance.
Futuristic racing game screen with the text 'Built to Win' in bold white letters, and team information including 'Team Swinburne' and race details such as 'Next Stage Ready', 'Final Time 01:13.00', and 'Join Us Start'.
Instagram profile page featuring a racing driver named Alex from Team Sunburn, wearing a red racing suit with various sponsor logos, posing in front of a digital graphic with his name and stats.
Social media post showing a man in a red racing team uniform with glasses and a mustache, with racing graphics and data.
A digital profile display of a young man named Jason, wearing a red team uniform with sponsors, with statistics and status indicators around him, resembling a racing or gaming profile
Social media style profile page featuring a bearded man with glasses in a red shirt, with statistics like role, status, focus, software check, race time, and energy level, with prominent display of the name 'Peter'.
Social media profile card for Jackson Hayes from Team Sunburne, showing his role as electronic lead, status as ready, focus at 98%, with a serious expression, crossed arms, and a red racing suit with various logos.
AUDIO PLAYED DURING THE INSTAGRAM CAROUSAL

Team Stories For #instagram

Side profile of a male race car driver with dark, curly hair, wearing a red racing suit with team and sponsor logos. The background has a red and black theme with text indicating 'Team Swinburne' and 'Team Leader'.
Poster featuring a man in a red racing suit with dark curly hair, looking to the side. The poster promotes a team leader role in engineering and business divisions, with logos and a red background.
Close-up of a man with dark glasses, mustache, and styled hair, wearing a red jacket, looking to the left, with a dark background with red accents and text related to electronic lead development.
Illustration of a man wearing glasses in profile, dressed in red, with text and graphics about electronic lead and car electrical systems.
Side profile of a person wearing a red and black racing suit with sponsor logos, against a dark background with red lines and text.
An athlete in a red team uniform with sponsorship logos, set against a red and black background with text about capturing media and showcasing team content.
Side profile of a bald man with a beard wearing glasses and a red team jersey, with text promoting Team Swinburne's outreach program connecting schools across Melbourne.
Side profile of a man with glasses and a beard wearing a red sports jacket, with text about Team Swinburne's outreach program connecting with schools in Melbourne.
Side profile of a woman with dark hair wearing a red and black sports shirt on a red background, promoting electronic lead and electronics growth support.
A promotional poster featuring a woman in profile with dark hair, red and black clothing, and various brand logos. The text highlights 'Electronic Lead' supporting growth in the power and electronics sector.

Creative Deliverables

A man with glasses and a mustache wearing a red racing team shirt, standing with arms crossed against a digital race dashboard background with various performance metrics displayed.
Social media post showing a man in a red racing team uniform with glasses and a mustache, with racing graphics and data.
Illustration of a man wearing glasses in profile, dressed in red, with text and graphics about electronic lead and car electrical systems.

Photography Collection

A man with dark brown hair, glasses, and a mustache is wearing a red team uniform with patches and logos. He has his arms crossed and is looking at the camera in a professional studio setting with a dark background and red lighting.
Young male racing driver in red team uniform with arms crossed, standing against a dark background with red lighting accents.
A young man with wavy black hair and a beard is shown from the side, wearing a red sports jersey with black and white details and text logos on the back. The background is dark.
Side profile of a man with a shaved head and beard wearing glasses and a red sports jersey with logos.

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